After years of being grouped with the "young designer" pack, the 30 year old is his own, established force of fashion commerce to be reckoned with. They hit the nail on the head." Alexander Wangīeloved, American designer whose name is almost always strung with the words "downtown" and "cool" (often: "downtown cool"). "There is excitement and demand for that active trend, and had such a distinct look that people held out for that legging or that scuba top.
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"It wasn't just a less expensive homage to his archive: there were elements of his spring 2015 collection, like mesh and padded materials, plus it mirrored what's going on in the market and on the runways," she furthers. for Racked The Ingredients "It was the right designer at the right time," says Sourcing Journal trend analyst Angela Velasquez of the success. So how did H&M and Wang drum up interest we haven't witnessed in years? Seven perfect months of hype-coupled with ambitious product-that ought to serve as a blueprint for fashion marketing, beginning with a surprise Coachella party and stoked over half a year by expertly orchestrated placements in magazines, on celebrities, and through social media. Collaborations have since become de rigueur, scheduled, expected, and-frankly-uninteresting (the first nail in the coffin seemed to come with Target and Neiman Marcus's multi-designer effort for holiday 2012, two years back). It's been a decade since Karl Lagerfeld collaborated with H&M on a lower-priced capsule collection, igniting what's now become familiar territory: a high-end designer partnering with a price-conscious retailer on a limited edition run of product. You can also see what we’re up to by signing up here.
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